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  • Home
  • In synthesis
  • About_Index
    • About
    • Preambol
    • Preface | Towards a digital cinema
    • Empowerment at the basis of cooperation
    • Supply chain and networking
    • As an Holonic System
    • Business Model
    • Conclusion
  • What we do
    • The Alliance
  • Knowledge Bank_index
    • e-Zine
    • Glossary
    • Document download
    • Video
    • References & Additional Bibliography
  • Contact

Through-The-Line
​communication

il processo in corso di evoluzione con il marketing 3.0 e il marketing esperienziale,   che integra (facendoli interagire)  i due tradizionali settori d'investimento nella
Comunicazione di Marketing.
 Above-the-line e Below-the-line iniziano a diventare un tutt’uno a volte senza soluzione di continuità;  si afferma dunque il  Through-The-Line
 cioè un "approccio attraverso la linea"

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