Experience marketing
“Experience marketing is a new and exciting concept”
“… And it is not only of academic interest. Marketing practitioners have come to realize that understanding how consumers experience brands and, in turn, how to provide appealing brand experiences for them, is crucial for differentiating their offerings in a competitive marketplace …” (Bernd Schmitt)
Experience Marketing
“Experience marketing is a new and exciting concept” “… And it is not only of academic interest. Marketing practitioners have come to realize that understanding how consumers experience brands and, in turn, how to provide appealing brand experiences for them, is crucial for differentiating their offerings in a competitive marketplace …” (Bernd Schmitt) |
Rebel Alliance Empowering is a project on behalf of
Artecnologia | Research and study center for Digital Culture, new languages for Communication & Transmedia Storytelling | © 2002-2015
Artecnologia | Research and study center for Digital Culture, new languages for Communication & Transmedia Storytelling | © 2002-2015