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  • Home
  • In synthesis
  • About_Index
    • About
    • Preambol
    • Preface | Towards a digital cinema
    • Empowerment at the basis of cooperation
    • Supply chain and networking
    • As an Holonic System
    • Business Model
    • Conclusion
  • What we do
    • The Alliance
  • Knowledge Bank_index
    • e-Zine
    • Glossary
    • Document download
    • Video
    • References & Additional Bibliography
  • Contact

Experience marketing

“Experience marketing is a new and exciting concept”
“… And it is not only of academic interest. Marketing practitioners have come to realize that understanding how consumers experience brands and, in turn, how to provide appealing brand experiences for them, is crucial for differentiating  their offerings in a competitive marketplace …”  (Bernd Schmitt) 

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Experience Marketing 

“Experience marketing is a new and exciting concept”  “… And it is not only of academic interest. Marketing practitioners have come to realize that understanding how consumers experience brands and, in turn, how to provide appealing brand experiences for them, is crucial for differentiating  their offerings in a competitive marketplace …”  (Bernd Schmitt) 
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